Narima Digital •
Cut Through the Tech Lingo. Here’s What Founders & Execs in Australia Actually Need to Know.
You’ve got a bold product idea.
Your team is excited.
Maybe you’ve even built a few slides to pitch to early investors or internal stakeholders. And then someone says:
“Let’s build an MVP first.”
Great. But…
What exactly is an MVP? in practice, not just theory?
And more importantly, what should it mean for you as a founder or C-level decision-maker?
You’ve probably seen this definition floating around:
“A Minimum Viable Product (MVP) is the simplest version of a product that allows you to validate assumptions with the least effort.”
Sounds logical, but not actionable.
Because here’s what people get wrong:
If your MVP doesn’t bring real user interaction, doesn’t solve at least one small problem well, and doesn’t generate learning,
…it’s not viable.
At Narima, we define MVP this way:
“An MVP is the leanest product version that delivers value to users and helps you decide what to do next based on real usage, not assumptions.”
Let’s break that down.
Even if small like submitting a form, completing a task, or getting a basic result.
What features people expect. What they actually use. What channel drives real engagement.
Do we scale this? Pivot? Change audience? Scrap the whole idea?
Without clear next steps, you don’t have an MVP. You have a prototype.
In the startup world, MVPs are common.
But for mid-sized businesses in Australia, especially those building internal tools, SaaS spin-offs, or client-facing platforms. The term gets fuzzy.
Here’s when MVPs really work:
In all these cases, a business-focused MVP helps you prove value before committing to scale.
Let’s say you’re building a marketplace platform. The “ideal” product might include:
But an MVP might only include:
If 50 people submit the form in 3 days, you’ve validated demand. You didn’t need code-heavy features. Just strategic thinking.
Every year, we hear from teams that spent 6–8 months building full products. Only to find out no one wanted them. Or they built for the wrong persona. Or the UX killed engagement. An MVP helps you:
We work with founders and product leads who don’t just want code. They want clarity and traction.
Learn and recommend next steps
You get not just a working product, but clear insight.
Build fast, test live
We launch in weeks, not quarters.
Map the leanest path to launch
Where can we use no-code, low-code, or manual ops?
Define core value delivery
What’s the one thing this MVP must enable?
Understand the business goal
What are we validating? What counts as success?
| Mistake | Better Approach |
|---|---|
| Building everything you want in the final version | Focus on core value delivery only |
| Waiting for “perfect UX” | Ship usable first, polish later |
| Using internal feedback only | Put it in front of real users ASAP |
| Assuming silence means success | Track actions, not just impressions |
| Term | Goal | Who Uses It | What It Does |
|---|---|---|---|
| Prototype | Visualize idea | Designers, Product teams | Clickable mockup |
| PoC | Test feasibility | Engineers | Internal validation |
| MVP | Validate real usage | Product + Business | Live product with users |
If you treat MVP like a checkbox, you’ll waste it. But if you treat it like a strategic lens, a way to test, learn, and grow, it becomes one of the most powerful tools you have.
Narima helps business leaders in Australia turn bold ideas into testable, working products fast. Let's talk.
